You can find a LOT of free information on branding with a quick google search. I am following Roberto Blake on YouTube because of his free download on the subject. I looked at a few other YouTube content creators too but Roberto’s presentation was the best. The others were good, Roberto just was more engaging to me.
When I was looking for freelance writing information I found Brent Jones who did an expert round-up of other entrepreneurs in various industries and found Andrea Beltrami aka The Branded Solopreneur who has a free download guide of how to get to the branding from scratch.
I had found other sources of branding lessons but only Roberto and Andrea were compelling enough to stand out from the crowd so I figured I would let you all know about them too. ^_^
All of the information I’ve found on branding across the interwebs is mostly the same:
- Choose the pattern(s), font(s), and color scheme to match your business mood/theme/values. (There are a LOT of studies on what colors mean what to our subconscious mind when we see them.)
- Be sure the mood/theme/values are YOUR mood/theme/values because “faking it” is more work than it’s worth.
- A cool, simple, recognizable logo helps (but it is not the do all, be all)
- Be consistent across platforms (website, social media, etc)
This is of course just the high-level. I strongly suggest signing up for the Badass Solopreneur – Quick And Dirty Guide To Branding from Andrea. She also has a VERY helpful Facebook group filled with people willing to help their fellow solopreneurs. This guide and Facebook group are great whether you are like me and you have a project already in progress that you are trying to get more jump into, or if you only have a nebulous idea barely formed that you want to figure out how to make solid.
Thanks for reading!
~ Niccoela Miouo
Have you gone through branding of a new product/project or re-branding of an existing one? What (free) information did you find that was helpful? Are you just starting out and looking into what to do? I would love to hear YOUR story in the comments! ^_^
Hi! My name is Niccolea Miouo Nance. I am a poet, artist, amateur fire-spinner, and soon to be world traveler via sailboat. I love learning new things and challenging myself (hence this project). Above all else, I love to enjoy life and be spontaneous.